Instagram Course

Instagram Course: Lesson 1 - Ad Terms

Posted by Shawn Folk on

These are the important terms you’re going to need to know to fully understand your Facebook ad performance. Impressions Impressions count the number of times an ad appears in the News feed. They do not represent how many people your advertisement reached because your ad can be shown multiple times to a single user. CPM - Cost Per 1,000 Impressions CPM represents how much you pay per thousand impressions/times your ad appears. Reach Where impressions count the number of times your ad appears, Reach counts the number of individual users that have seen your ad. If you got 1,000 impressions...

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Instagram Course: Lesson 2 - Facebook Pixel

Posted by Shawn Folk on

  Facebook tracking pixel plays a critical role in the success of your campaign. In this section we cover why the Pixel is so important and how to properly install it on your website.

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Instagram Course: Lesson 3 - Campaign Set-up

Posted by Shawn Folk on

  In this section, we walk through the steps of creating a Facebook/Instagram Ad campaign. Other topics covered are campaign structure and Ad set parameters.  Advertising takes a LOT of experimenting. This is especially the case when you don’t have a pre-existing audience to build on. Facebook’s Campaign structure accommodates experimentation. Your advertising is segmented into levels that allow you to track results at every level. You have your Campaigns – the first level, Ad sets – the second level, and Ads – the third level.  Campaign – Your campaign is like your apartment building. Ad sets – Your Ad...

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Instagram Course: Lesson 4 - Ad Set Traffic Objective

Posted by Shawn Folk on

In this section you’ll learn about the Facebook “Traffic” Objective. We’ll go over how to optimize your campaign to get more hits to your website.   

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Instagram Course: Lesson 5 - Ad Set Up

Posted by Shawn Folk on

In this section, we walk through the process of setting up an ad and examine the ad parameters. Ads – The Ads set up is about what’s visible to the end users, it what everyone will see. Another term used for this portion of your campaign creation is “Creative”. This is your promo videos, cover image, ad text, etc.  Format – Facebook allows you to choose between a multitude of ad formats such as:  Carousel – 2 or more scrollable images or videos. You could use Carousel ads to display different clips of a single video in the same ad or clips...

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