Welcome to the first installment!
Learn Everything you'll need to know to effectively run your Facebook and Instagram ad campaigns. This course focuses on the important aspects of creating a campaign so you don't waste time on elements that aren't relevant to achieving your goals. We'll cover what matters for MUSIC MARKETING!
Save money by targeting better, find fans, and get on the path to building a prosperous and sustainable music career.
This course comes with continuous email updates informing you of changes on Facebook and Instagram that will impact your campaigns, new optimization techniques, tips, and opportunities.
Note - This course is free for PUNM Power Members as well as other courses, restricted blog posts, access to the exclusive PUNM Facebook group, and more. Learn more here: https://found.ee/s0TE
What's in the Course:
Facebook Tracking Pixel
In this section we’ll go over what the Facebook tracking pixel is, it’s importance, and how to install it.
Campaign Set up
In this section, we walk through the steps of creating a Facebook/Instagram Ad campaign. Other topics covered are campaign structure and Ad set parameters.
Ad Set – Traffic Objective
In this section, you’ll learn about the Facebook “Traffic” Objective. We’ll go over how to optimize your campaign to get more hits to your website.
Smart URL & Split Testing
In this section, we’ll go over Smart URL optimization and introduce Split testing.
In this section, we dig deeper into split testing. We’ll walk through the process of setting up a campaign with Split testing.