Payusnomind provides a Boutique ad service for career and business minded artists and labels. Our focus isn't to get you surface numbers that are fun to look at, we help you build an actual fanbase and grow.
Some of our Campaign Goals:
- Infiltrate the Youtube algorithm and get more organic views from searches, recommendations, and mixes.
- Get your music added to more Youtube playlists, increase your number of Subscribers, and video Likes.
- The ability to access your audience.
Why Youtube? - Affordability
Advertising on Youtube is just about the most affordable and effective method of getting your music heard. It runs on a Pay per view system where you only pay when your video is viewed. A Youtube ad, is a thumbnail of your music video linking to its Watch page, so every ad view is a view of your music video or stream of your Art track. This is in contrast to social media marketing where you pay every time your ad appears, no matter if it actually leads to a view or stream. With Youtube ads, your music is guaranteed to be heard, which it's not with most other forms of advertising. You also earn royalties on ad generated views.
Why Youtube? - Access
As a music streaming platform, Youtube provides unparalleled access to the users watching and listening to your videos and music. When they Subscribe they can be reached with new video uploads. You're not restricted to just uploading music to your channel so you can upload videos announcing new merchandise, performances, anything you want. You also have multiple methods of pushing a message to your viewers through things like the Description box, Cards, and End screens. All users that watch your videos and engage with them are placed into Remarketing lists. Even if they don't Subscribe to your channel where you can reach them organically, you'll still be able to reach your viewers through ads.
Why Youtube? - Exposure:
1.9 Billion people log in to Youtube every month. 90% of 18-24 year olds and 95% of 25-34 years olds in America use Youtube. It's the 2nd most visited website in existence behind only Google.
Learn more about our services below. You'll be able to choose additional services at checkout.
iKey Campaign Results
Payusnomind worked with iKey running Youtube ads for the music video to his song "Billie". You can see the results below by viewing a piece of the report from his Data-sheet during the time of the campaign. Notice, not only did we increase his views by over 500% from the previous period, he also experienced improvements in activity across the board with more Playlist additions, Likes, and Subscriptions.
The custom Payusnomind Youtube ad Configurations have been proven to dramatically improve video performance. Not only do they drive views but they also result in playlist additions, Likes, Shares, and Subscriber growth. Videos we've run campaigns for have experienced increases in viewing activity not only during the campaign but months after from genuine fans.
We understand how a campaign should be set up if an artist is looking for more than just views.
With Youtube video ads, you're charged per view so it's important that those views count. Users clicking to watch your video should have interest in your style of music. It's not about quantity but quality and we set your ads to drive traffic from users most likely to respond, not only through viewing, but engaging.
Every client is entitled to a phone consultation to discuss what they wish to accomplish with their campaign. We'll explain what will be done and what can be expected when. Whatever questions you have about what will be done will be answered.
Campaign performance is analyzed to identify pathways for improvement. Once avenues for improvement are recognized, they will be applied. One age group, keyword group, or location may perform better than another. By viewing data through our proprietary data processing tools (Data-sheets), we identify key performance metrics and eliminate underperforming target groups.
Optimization will help your campaign drive better results at lower rates.
By segmenting campaigns and targeting parameters into separate groups, performance in key areas can be examined. For example, we can see which audience is more likely to playlist a song or subscribe to your channel. This facilitates goal orientated optimization strategies where we can eliminate groups unlikely to engage in specific ways.
Without segmentation you cannot analyze the performance of individual groups in key metric areas like Playlist additions and Subscribers gained.
Video & Channel optimization
Utilizing Youtube tools to increase video views across your entire channel, up-sell viewers to higher priced items like merchandise, drive users to other platforms like Bandcamp or Spotify, etc. This feature will lead your viewers to more of your videos and help to drive traffic to stores and platforms outside of Youtube.
Video & Channel optimization will allow you to use the campaign of one video to improve viewing performance for videos across your entire channel.
Builds a contact list of everyone that watches the videos and engages (Likes, Playlists, Subscribes). Allows you to follow up and promote new material to pre-existing listeners. This works great for Pre-orders, Pre-saves, and Premiers that can set your future projects up for success before they've even been released. It also works for selling merchandise and concert tickets.
Remarketing decreases your advertising budget because you can get better results from reaching less people which means spending fewer dollars.
You’ll be linked to a page configured to show a breakdown of campaign results utilizing my proprietary formulas. See Engagement rate, Subscriber rate, Playlist rate, etc. broken down by campaigns and ad groups. You will also be able to view the top performing cities for your campaigns.
Data-sheets are essential if you're self-managing your campaigns because they allow you to easily identify what's working and what's not. By viewing your Data-sheet you can optimize your campaigns for better performance by seeing which target groups are driving results.
Note - Your ad budget costs are separate from the package prices you see here and is a matter of your desired number of views or engagements. Views usually come in at $0.05 per view so you can multiply your desired number of views by that to get an idea of what would be your ad budget.
Rule - If your song is too dirty for FM radio or nationally broadcast television like ABC - it will probably be disapproved for advertising. Please, make sure you have a radio edit.